• American 
• Female
• Overweight to morbidly obese 
• Older, often post-menopausal 

• Live in suburban environments, possibly with limited access to urban amenities.
• They may rely on cars for transportation and have a preference for home-based activities.

• Working class to middle Middle Class. 
• They may be budget-conscious, focusing on value-for-money choices in their daily lives.
• Employment could range from full-time jobs to part-time work, with some possibly nearing or already in retirement.

• Health and Longevity: Driven by a desire to improve their health, increase mobility, and extend their quality of life, especially as they age. They may be motivated by concerns about health issues related to weight and aging.
• Independence: Strongly value maintaining independence as they age. They are motivated to stay active and mobile to avoid becoming dependent on others.
• Practicality: They value practical, actionable advice that can be applied to their everyday lives without requiring extreme changes or expensive solutions.
• Community and Support: Likely to value content that fosters a sense of community and mutual support. They may be drawn to content that offers encouragement and motivation, understanding the importance of mindset in achieving long-term goals.
• Belief in Self-Improvement: They believe in the possibility of change and self-improvement, even later in life. This belief drives their interest in content that empowers them to take control of their health and well-being.

• Cautious and Practical: This audience may prefer safe, tried-and-true methods over risk-taking. They might be practical, focused on solutions that work and that can be easily integrated into their daily lives.
• Resilient and Determined: Likely to have faced various life challenges, they may have a strong sense of perseverance. They value small, consistent progress and are motivated by tangible results.

Hook + Payoff - clear payoff on the promise of the Title and Thumbnail within the first 15 - 20 seconds.

This can be a “tag” on the subject matter, but works best if there is a clear “writer-downer” - a sense that the audience received a specific nugget of wisdom they can keep, signaling to the audience that the rest of the video will be worth their time.

Body - essentially the rest of the video - structured as a series of segments (each one with a micro-hook, payoff, context, and set-up for the next micro-hook). In some videos (personal narratives, etc.) can have an over-arching progression similar to the standard 3-act structure.

This overall arch should still be segmented with micro-hook, payoff, context to keep retention up. The body should be subdivided into several segments structured as follows…

A Roll is the main recording showing Scott speaking to the camera. This is the primary focus of the video.

Each video should start and end on A roll, and use supplementary materials (B Roll) like images, additional recordings, and excerpts from other videos where relevant.

This section includes the information about color-grading, camera moves, and transition use.

After structuring your A Roll - apply an adjustment layer over the A roll structure in your timeline. Apply the "Transform" effect and the provided color-grade LUT to the adjustment layer in order to make non-destructive edits to the video.

Full and detailed explanation of how to pick this B roll, what to do and what NOT to do , and how to implement it in a video

Full explanatino of how to fiond, use, and treat the b roll type, and what NOT to do.

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Enhance Speech: OFF

Loudness: ON

• Auto-Match: ON

Repair: ON

• Reduce Noise: 3.0
• Reduce Rumble: 3.2
• DeHum: 6.7 (60 Hz)
• DeEss: 2.5
• Reduce Reverb: 4.4

Clarity

• Dynamics: 4.3

• Voiceover: 0db
• Music Tracks: -8db (duck against everything preset)
• SFX: -12 db