BRAND GUIDE
LOGO SUITE
COLOR PALETTE
Primary Colors
Teal
hex:  #04D9FF
rgb:  4 / 217 / 255
Green
hex:  #65F308
rgb:  101 / 243 / 8
Yellow
hex:  #FFFE03
rgb:  255 / 254 / 3
Red
hex:  #FF3131
rgb:  255 / 49 / 49
BRAND PATTERNS
TYPOGRAPHY
NON-VISUAL BRANDING
MISSION

To delight snack enthusiasts with authentic flavors and wholesome goodness, crafted with care and pride. Through our Michigan-made chips, we aim to bring people together, honoring our Mexican roots and family traditions.

VISION

We envision Downriver Chip Co. as a beloved household name, synonymous with quality, authenticity, and community. With each chip we create, we strive to capture the essence of homemade goodness while celebrating our heritage and the flavors that unite us all.

BRAND POSITIONING

The Downriver Chip Company redefines snacking with our homemade touch, minimal ingredients, and a unique blend of sturdiness and crispiness. We stand for quality, simplicity, and unforgettable flavor experiences, setting a new standard in premium snacks. Discover the homemade difference in every chip—a fusion of tradition, innovation, and wholesome goodness.

Key Messages

Deliciously Homemade: Highlight the homemade quality of the chips, emphasizing their unique texture and minimal ingredients.


Health-Conscious Choices: Emphasize the brand's commitment to health-conscious snacking options.


Quality and Innovation: Showcase the brand's dedication to quality and its innovative chip flavors.


Family-Owned Tradition: Share the brand's proud tradition of being a family-owned business that supports its employees.

THE DOWNRIVER CHIP CO. STORY
THE LONG VERSION

The Downriver Chip Co. story is rooted in family and flavor, tracing back generations to our Abuelita's kitchen in Garza Ayala, Nuevo León, Mexico. Inspired by her love of food and traditional recipes, our journey began with a deep appreciation for authentic flavors and wholesome ingredients. From those humble beginnings, we've carried on the tradition of crafting delicious chips that capture the essence of homemade goodness.


With each batch of chips proudly Michigan made, we pay homage to our heritage while infusing our own passion and creativity into every aspect of our products. Our commitment to quality and tradition is unwavering, just like the love that has been passed down through generations. Every chip tells a story of family, love, and dedication to bringing people together over delicious food.


As we continue to honor our roots and celebrate our culinary heritage, we invite you to join us on this flavorful journey. From our family to yours, Downriver Chip Co. is more than just a snack – it's a delicious connection to our past and a celebration of the flavors that bring us together.


THE SHORT VERSION

The Downriver Chip Co. story is rooted in family and flavor, stemming from our Abuelita's kitchen in Garza Ayala, Nuevo León, Mexico - passed down to our mom - and now to us. Inspired by our love for traditional recipes, we craft each batch of chips with Michigan pride, infusing authentic flavors and wholesome ingredients. With a commitment to quality and tradition passed down through generations, every chip embodies our family's dedication to bringing people together over delicious food. Join us on this flavorful journey, where Downriver Chip Co. celebrates our culinary heritage and the flavors that unite us all.

BRANDING BY