Brand Visual Guidelines
The following information outlines the core visual elements that make up the Procurement Strategy Group brand identity and visual design system. Follow this brand guideline as closely as possible in order to correctly apply the brand assets in a clear and consistent way across all platforms.
Introduction
Logo Suite
The meaning behind the logo mark
Typography
Color Palette
Primary Colors
Midnight Navy
hex:  #070E2B
rgb:  7 / 14 / 43
cmyk:  92 / 84 / 51 / 67
Deep Sea Blue
hex:  #092044
rgb:  9 / 32 / 68
cmyk:  100 / 88 / 42 / 48
Golden Amber
hex:  #D59D20
rgb:  213 / 157 / 32
cmyk:  18 / 39 / 100 / 1
Rustic Terracotta
hex:  #A03C1C
rgb:  160 / 60 / 28
cmyk:  25 / 86 / 100 / 20
Secondary Colors
Crimson Ember
hex:  #C85B3F
rgb:  200 / 91 / 63
cmyk:  25 / 86 / 100 / 20
Misty Granite
hex:  #9AA3B8
rgb:  154 / 163 / 184
cmyk:  42 / 31 / 18 / 0
Twilight Slate
hex:  #3A4D69
rgb:  58 / 77 / 105
cmyk:  83 / 68 / 38 / 22
Forest Green
hex:  #072514
rgb:  7 / 37 / 20
cmyk:  80 / 55 / 79 / 75
Neutral/Background Colors
Pure White
hex:  #FFFFFF
rgb:  255 / 255 / 255
cmyk:  0 / 0 / 0 / 0
Ivory Cream
hex:  #EEE7DA
rgb:  238 / 231 / 218
cmyk:  6 / 7 / 13 / 0
Sandstone Beige
hex:  #CDAD7A
rgb:  205 / 173 / 122
cmyk:  21 / 30 / 58 / 0
Social Media
LinkedIn Banner
Instagram Post Design Style / Inspiration
Instagram Post Design Style #1
Instagram Post Design Style #2
Instagram Post Design Style #3
Instagram Post Design Style #4
Instagram Post Design Style #5
Instagram Post Design Style #6
Photography Style