About
JOTEL - Training and e-Learning in Jordan
As a response to the challenges posed by the COVID-19 pandemic, training & educational sectors in Jordan have adopted e-learning to ensure continuous teaching and learning. The logo features open books that represent knowledge, learning, and growth. The Jordan Star in negative space symbolizes the country's commitment progress. The loading animation signifies the digital nature of e-learning, which is vital in the current times. Together, these elements form a strong and dynamic logo that embodies the resilience and adaptability of the technical and vocational education and training sectors in Jordan.
Logo
Inspiration
Logo elements
"Empowering Education Through Innovation: The logo represents digital transformation of education in Jordan, as open books, the national star, and loading animation come together to symbolize the resilience and adaptability of the education sector in the face of unprecedented challenges."
National Flag of Jordan
Inspiration image
Colors
Logomark Colors
Deep Yellow
hex:  #FECC00
rgb:  254 / 204 / 0
cmyk:  0 / 20 / 100 / 0
pantone:  Yellow 012 C
Autumn Orange
hex:  #F08143
rgb:  240 / 129 / 67
cmyk:  0 / 60 / 80 / 0
pantone:  158 C
Akira Red
hex:  #E31E24
rgb:  227 / 30 / 36
cmyk:  0 / 100 / 100 / 0
pantone:  485 C
Royal Purple
hex:  #924884
rgb:  146 / 72 / 132
cmyk:  40 / 80 / 0 / 20
pantone:  7656 C
Jacksons Purple
hex:  #393185
rgb:  57 / 49 / 133
cmyk:  100 / 100 / 0 / 0
pantone:  268 C
Pacific Blue
hex:  #00A0E3
rgb:  0 / 160 / 227
cmyk:  100 / 0 / 0 / 0
pantone:  Process Blue C
Apple Green
hex:  #65B337
rgb:  101 / 179 / 55
cmyk:  65 / 0 / 100 / 00
pantone:  7737 C
Secondary Colors
Charcoal
hex:  #434242
rgb:  67 / 66 / 66
cmyk:  0 / 0 / 0 / 90
pantone:  446 C
Cool Black
hex:  #2D2926
rgb:  45 / 41 / 38
cmyk:  0 / 9 / 16 / 82
pantone:  PANTONE Black C
Pattens Blue
hex:  #DDE5ED
rgb:  221 / 229 / 237
cmyk:  7 / 3 / 0 / 7
pantone:  656 C
Presentation items
Roll-up banner presentation
Pattern
"The JOTEL visual identity helped us to raise awareness and interest in the eLearning programs among students, trainees, and potential employers, which led to increased participation and demand for the programme."