Serotiny Publishing
Main logo
Main Logo
Serotiny is the behavior of some trees that retain their seeds up to several years, but release them after exposure to heat from a fire. The meaning is based around helping people discover their abilities and equipping them with knowledge.
Logo construction
Logomark construction drawing
Animated construction grid
The logomark shows a tree constructed out of books with burning flame on top representing the serotiny process.
Colors
Brand Colors
Guardsman Red
hex: #CE0000
rgb: 206 / 0 / 0
cmyk: 12 / 100 / 100 / 4
pantone: Pantone 185 C
Sand
hex: #FFCC99
rgb: 255 / 204 / 153
cmyk: 0 / 22 / 42 / 0
pantone: Pantone 713 C
Heavy Grey
hex: #121212
rgb: 18 / 18 / 18
cmyk: 73 / 67 / 66 / 82
pantone: Black 6 C
Treasured Wilderness
hex: #006633
rgb: 0 / 102 / 51
cmyk: 90 / 34 / 100 / 27
pantone: 356 C
Layouts
Stacked layout • Main color
Stacked layout • Altenate color
Stacked layout • Black on white
Stacked layout • White on black
Horizontal layout • Main color
Horizontal layout • Alternate color
Horizontal layout • Black on white
Horizontal layout • White on black
Presentation
Paper print
Silver inscribed print
