This is my answer to the Designer Hikes logo challenge. It features a bold logomark that can be used in a variety of mediums. I've included some information about how I arrived at this design.
This is my answer to the Designer Hikes logo challenge. It features a bold logomark that can be used in a variety of mediums. I've included some information about how I arrived at this design.
The idea behind this design involves a few different elements. I didn't want to make it obvious like other camping/hiking logos. So this meant diving a little deeper into who the target audience is. This led me down the creative tools route and creating a hiking themed logo with those elements in mind.
You'll see that I have used a pen tool icon as the campfire flame. This can also double up as a mountain peak. The two crossed pencils make up the wood that is usually seen being used for a campfire.