Designer Hikes Brand Identity

This is my answer to the Designer Hikes logo challenge. It features a bold logomark that can be used in a variety of mediums. I've included some information about how I arrived at this design.

Logo Design
Alternative Logo 2
Simplified Logomark
The Idea

The idea behind this design involves a few different elements. I didn't want to make it obvious like other camping/hiking logos. So this meant diving a little deeper into who the target audience is. This led me down the creative tools route and creating a hiking themed logo with those elements in mind.


You'll see that I have used a pen tool icon as the campfire flame. This can also double up as a mountain peak. The two crossed pencils make up the wood that is usually seen being used for a campfire.

Additional Graphics
Compass
Sticker
Banner
Pencil
Achievements
Colors
Primary Colors
Color 1
hex:  #5D677A
rgb:  93 / 103 / 122
Color 2
hex:  #FFC440
rgb:  255 / 196 / 64
Color 3
hex:  #000000
rgb:  0 / 0 / 0
Color 4
hex:  #FFFFFF
rgb:  255 / 255 / 255
Typography
Primary Typeface
Montserrat
Google Fonts by Julieta Ulanovsky, Sol Matas, Juan Pablo del Peral, Jacques Le Bailly
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()?+
Secondary Typeface
Montserrat
Google Fonts by Julieta Ulanovsky, Sol Matas, Juan Pablo del Peral, Jacques Le Bailly
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()?+
Patterns
Mockups