Brand Guideline

The following information outlines the core visual elements that make up the brand identity and visual design system. Follow this brand guideline as closely as possible in order to correctly apply the brand assets in a clear and consistent way across all platforms

Logo
Colors
Primary Colors
Licorice
hex:  #231505
rgb:  35 / 21 / 5
Wine
hex:  #612233
rgb:  97 / 34 / 51
Amber
hex:  #EC9D36
rgb:  236 / 157 / 54
Seashell
hex:  #FFF7F0
rgb:  255 / 247 / 240
Typography
Primary Typeface
Ojuju
Google Fonts by Ụdị Foundry, Chisaokwu Joboson, Mirko Velimirović
ABCDEFGHIJKLMNOPQRSTUVW XYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()?+
Secondary Typeface
Satoshi
By Deni Anggara
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()?+
Element
Love Bear

The Love Bear is a cozy and welcoming brand element designed to embody warmth and comfort. Its soft, friendly appearance instantly puts clients at ease, symbolizing the care and attention we put into every product.


This charming mascot reflects our brand’s commitment to creating a relaxed, inviting experience, reminding customers that our products are crafted with love and designed to provide lasting comfort.

Pattern

The custom pattern, inspired by African and Yoruba culture, brings a rich blend of tradition and modern style to the underwear brand. Its intricate design reflects cultural heritage, with bold shapes and lines that evoke a sense of identity and pride, seamlessly integrating with the brand’s aesthetic.


This pattern symbolizes a deep connection to roots and individuality. By blending cultural elements, it celebrates both fashion and heritage, allowing wearers to express their uniqueness while embracing the beauty of African traditions in their everyday attire.

Broad Cast

The custom "Broadcast" icon, shaped like a lightning bolt, symbolizes loud, bold communication for the underwear brand. Its sharp design reflects energy and impact, aligning with the brand’s dynamic voice and attention-grabbing style.


For the brand, the lightning bolt represents confidence and self-assurance. Just as lightning lights up the sky, the underwear empowers wearers to stand out, making a bold statement about individuality and everyday self-expression.

Application
Business Card
Business Card Back
Business Card Front
Rollup Banner
Thank you Card
Courier Bag
Polymer Bag
Social Media