Welcome to Craft by Demi

Welcome to the Crafts by Demi brand guideline! Here, we dive into the essence of a brand rooted in heritage and luxury. From our carefully crafted logo to our color palette and typography, every element reflects the elegance and timeless quality we bring to each piece.

Logo
Logo Briefing

Crafts by Demi logo captures the essence of our brand, a fusion of tradition and luxury. Every line and curve is carefully designed to convey elegance, sophistication, and the craftsmanship. Our logo serves as a visual signature, representing the quality and care embedded in each piece we create. Let’s dive into how this mark embodies our brand’s identity and guides our visual storytelling

Colors
Primary Colors
Cream
hex:  #FFF8E6
rgb:  255 / 248 / 230
Midnight Brown
hex:  #0C0401
rgb:  12 / 4 / 1
Ebony
hex:  #4E5246
rgb:  78 / 82 / 70
Platinum
hex:  #E2E2E2
rgb:  226 / 226 / 226
Color Usage


Ensure consistent and appropriate use of the brand's colors to reinforce identity and evoke the desired emotions across all platforms.

Typography
Secondary Typeface
Candara
By Gary Munch
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()?+
Mock-ups