Welcome to Magique

Welcome to Magique, where enchantment, wonder, and magic come alive. These guidelines will help you capture the essence of our brand. A fragrance that transforms and inspires.

Thank you for being part of sharing the magic! ✨

Logo
Logo Briefing

Our logo visually conveys the essence of enchantment, love, and wonder.

The logo embodies a sense of magic and mystique, which means that our brand is not just for scent, but for a transformative experience, akin to a potion or spell.

We have balanced the logo with a concept of Yin-Yang symbol, emphasizing harmony and allure.

Logo Build

Our logo embodies love, spell, balance and wonder, evoking a sense of magique and mystique. It represents the brand as more than just a scent.

It represent the brands as a transformative experience. As we intend to diversify from just perfume vendor to other aspect of human beauty.

Colors
Brand Colors
Mint green
hex:  #DCFFFE
rgb:  220 / 255 / 254
Magique Blue
hex:  #8FF9F6
rgb:  143 / 249 / 246
Caribbean Current
hex:  #137787
rgb:  19 / 119 / 135
Oxford Blue
hex:  #01244A
rgb:  1 / 36 / 74
Robin egg blue
hex:  #26D1D1
rgb:  38 / 209 / 209
Color Usage

Ensure consistent and appropriate use of the brand's colors to reinforce identity and evoke the desired emotions across all platforms.

Typography
Our Font

To complement our brand’s aesthetic and ensure optimal readability, we’ve selected Magical Signature as our primary typeface. Magical Signature is a clean, modern typeface with a sense of sophistication and elegance.

Montserrat

To complement our brand’s aesthetic and ensure optimal readability, we’ve selected Montserrat as our secondary typeface. Montserrat is a clean, modern typefamily that offers a wide range of weights, enabling us to create visually appealing and versatile designs.


Key Characteristics of Montserrat:


Clarity and Readability: Montserrat’s clean lines and well-spaced characters make it highly legible, even in smaller font sizes.

Versatility: The typeface’s extensive weight range allows us to adapt to various design contexts, from bold headlines to subtle body text.

Stationary
Business Card

Magique’s business card features a visually striking and informative design.


The front side showcases the fluid like subsatance in our logo and the subltle reflection on our bottle.


On the back side, the founders contact details are presented in a clear and concise manner, using a simple and easily readable font, with a brief introduction of the brands pattern.


Thank You Card

Magique’s thank you card features a visually striking and informative design.


Just like the business card, the front side showcases the fluid like subsatance in our logo with the subltle reflection on our bottle.


On the back side, is our appreciation message and the brands pattern.

Application
Key Holder
Sainted Candle
Business Card
Tote Bag
Shopping Bag
Thank you Card