Justin Fields Visual ID
Justin Fields
Chicago Bears QB — #1
Project Groundwork
Athlete Logos
I took inspiration from popular athlete logos and Justin’s background to set my foundation. Popular characteristics from these logos are mostly simple, black, interlocking, and contain the athlete’s number to name a few.
Atlanta Police Department
Justin’s father was a police officer in Atlanta Georgia, and this had a major influence on his upbringing. It taught him discipline, humility, and to keep your cool in any situation.
Sketches
While listening to content about Justin Fields I took notes of what was said, what I took away, and references to lean on. This research jumpstarted early sketches and it went from there.
Early Concepts
I took a couple of my promising sketches and brought them to life.
Concept Selection & Refinement
The concept I chose to pursue was “badge”. Using the badge silhouette I was able to carve a unique, simple, and memorable mark.
Strong, Bold, Agile
Digital & Physical implementation
