Pittsburgh Steelers
Pittsburgh Steelers
The Pittsburgh Steelers logo is iconic, unique, and stable enough for an update for the future. Follow along on my logo update journey for the Pittsburgh Steelers.
Goal: Simplify the Pittsburgh Steelers logo so it’s more legible
Steelers helmet
Logo Scale and History
Pittsburgh Steelers logo over the years
Current logo at scale
❌ Viewing the logo in multiple sizes shows legibility in the big areas, but once it gets smaller the letterforms start to bleed together and become illegible.
An 8-letter work set in one half of a circle??? We can do better.
Logo Simplification Steps
By simplifying the color and winnowing down to just an “s”, this mark is getting somewhere.
“S” Evolution & Logotype
✨ This inspiration for this logotype were the three stars in the primary Steelers logo. ✨
The cross bars of the “E” are actually those same stars but cut in half. With that treatment it was fitting to bring the three star colors over to the three “E”s in the logotype.
Logo Refresh at Scale
Color
Black
hex: #000000
rgb: 0 / 0 / 0
Yellow
hex: #F7B20E
rgb: 247 / 178 / 14
Blue
hex: #063698
rgb: 6 / 54 / 152
Red
hex: #EB0F12
rgb: 235 / 15 / 18
Logo Set
Social Media
Jersey
Thanks!
For more information check out my YouTube Channel: Design with Grimes - Pittsburgh Steelers. Find the video link in the footer below (Steelers).