Designer Hikes by James West

Getting designers away from their screens and into nature.

Logos

The logo consists of the selection tool, well recognised by designers, pointing at a mountain. The dashed line references the route of a hike.

There are two versions of each logo. The 'simple' versions are to be used where a smaller or less detailed logo is required. The 'detailed' textured versions are to be used at a larger size.

Typography
Primary Typeface
Secondary Typeface
DM Serif Display
Google Fonts by Colophon Foundry
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()?+
Colour Palette
Primary Colours
Forest
hex:  #0D6031
rgb:  13 / 96 / 49
Dew
hex:  #CAEFDD
rgb:  202 / 239 / 221
Secondary Colours
Sunset
hex:  #F15A24
rgb:  241 / 90 / 36
Autumn
hex:  #CD7325
rgb:  205 / 115 / 37
Golden Hour
hex:  #F7B100
rgb:  247 / 177 / 0
Sky
hex:  #29ABE2
rgb:  41 / 171 / 226
Brand in use
Patch Designs
Example Key Visual
Example T-shirt
Example Pin Badges