The beauty industry is brimming with companies that, above all else, only care about profit, and will cut as many corners as they can to keep their numbers high. Products are cheaply made, tests are ran on defenceless animals behind closed doors, humans are paid pennies (if anything at all), and the ingredients used to develop these concoctions are dangerous and damaging for your skin.

Luna Daily is releasing their new range of sustainably built products, and their transparency and benefits far exceed any of their competition. However, as the range is new to the market, it also lacks that aura of trust, which is what is most crucial to hone in on with the advertisement campaign. The benefits, the ingredients, and most importantly the results.

Luna Daily adopted a complimentary set of colours early on in their identity which I used extensively throughout the advertisement campaign. Alongside this, the Ridley Grotesk font was implemented in the campaign’s copy, while the Perfectly Nineties italic font was needed to represent focal points of the text, alongside specific headings and statistics.

As a general overview, the new graphics and digital shop updates across Sephora and Boots has boosted the algorithm around Luna Daily's brand. This has resulted in an increased growth in sales, customer retention, and social channel followers/interactions. The mockups for Sephora are to be used in a presentation with Sephora leaders and shareholders which is to be implemented into a guerrilla marketing campaign for Luna Daily.