Yoppie is set to launch its first menstrual health supplement to support women with a PCOS (Polycystic ovary syndrome) diagnosis or with symptoms of PCOS. This launch builds on the range of PMS-targeted supplements and transitions the brand from menstrual wellness to menstrual health.

PCOS affects 1 in 10 women in the UK which equates to approximately 7 million women. With no cure and an average 8 years to get a diagnosis, PCOS is a life-impacting condition with multiple symptoms. PCOS sufferers can have numerous deficiencies that can exacerbate symptoms. There are limited food supplements that cater to the majority of these symptoms, and very little have a comprehensive set of ingredients.Our solution is the products that Yoppie is releasing, so we need visual graphics that build awareness around the issues which the products solve and reflect on their benefits for those suffering.

We developed a specialised set of persona’s for this campaign which represent the messaging of the adverts and visual graphics. The designs must reflect the product’s sustainability, brand’s trust and reliability, and awareness of the product’s benefits in tackling PMS symptoms. It needs to be approached with an active and open voice/tone.

Yoppie adopted a few variations of the same message which was used in the graphics for the campaign. The intention was to split test the adverts, track the results, and move forward with the one that had the best outcome. Alongside the static designs, we also created a simple motion graphic/animation which was to be pushed further on Google and other social platforms.