Here’s an overview of the essential elements that define the Flip brand identity and visual sHere’s an overview of the essential elements that define the Flip brand identity and visual style. By following these guidelines, you’ll help ensure that Flip’s brand is represented consistently and effectively across all platforms.
Flip
Brand Guideline
Logo Marks
Primary logo
Logo Mark Option 3
Logo Mark Option 4
Colours
Primary Colors
Blue
hex: #2961EF
rgb: 41 / 97 / 239
60%
Deep Cream
hex: #FFA33E
rgb: 255 / 163 / 62
Light Blue
hex: #DBE5FF
rgb: 219 / 229 / 255
Black
hex: #1E1E1E
rgb: 30 / 30 / 30
You can also combine a stack module with a logo module and a text module. This allows you to. be a bit more creative. You can also delete titles from modules in case you don't need them like on the logo module on the left.
Typography
Primary font
Poppins
Google Fonts by Indian Type Foundry, Jonny Pinhorn, Ninad Kale
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@#$%^&*()?+
Secondary Font
Gilroy
By Vladimir Tinkov
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@#$%^&*()?+